![]() Media Mix Media mix is a tricky proposition. Do you use TV, Radio, Newspapers, Direct Mail, Internet banners, Email or Matchbooks? As an Ad Agency and newspaper owner for 30 years, I'd say, "a little of each." That proper balance is media mix. Many other factors direct your media mix. Budget and business type are number one and two. Your goals and business plan are three and four. To reach the customers you want to reach, you need more than a good product and fire in your gut. You need strategy. And creating an effective strategy requires research, which most marketers don't have the time or resources to do. ![]() We create long-term relationships. This means we're in it for the long-haul. We spend most of time listening to you and your goals. |
![]() Creative Services |