* Internet direct marketing is estimated to be 60-65 percent cheaper than traditional direct marketing --Yankee Group * Direct marketing cost-per-piece comparison: $.01-0.25 for e-mail, $1-2 piece for snail mail --Jupiter Communications * Approximately $603 million was spent on direct marketing through the Internet in 1998. This number will climb to $5.3 billion in 2003 --The Direct Marketing Association